Trialing a New Ad Format

We are trialing a new ad format on the RateItAll item pages, recent comments pages, and reviewer comment pages. These ads are not showing up on Weblists or local pages.

The format is called inline advertising. If you see a double underlined word within the body of a review, clicking on it will show an ad.

What I like about it is that it doesn't take up an additional space on the page. What I don't like about it is that it is a slight distraction from the page. However, you won't see the ad unless you click on the double underlined word.

If I had my way, there wouldn't be any advertising on the site. The reality is we have to pay the bills however.

I'm going to try this out for a month and see how it goes.