Content is Moving Up, Ads are Moving Down

Some of you may have noticed that we got rid of the big Google Ads at the top of every list and item page, and instead placed an additional Google Ad block at the top of the right column.

This means that the main content of RIA - lists and reviews - is moving up on the page. In other words, you don't have to scroll down through ads to see some good stuff.

This is an experiment to see if we can convert some more new folks to regular users by showing them more content, without damaging ad revenue. If ad revenue plummets too much, we may have to undo this (RIA actually bounced its hosting check today, gulp).

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