We just pushed some small changes to how RateItAll reviews show up on Facebook, when you choose to share them with your Facebook friends.
Now, if there is a photo associated with the item or list, that photo will be included when you share the review, item, or list on Facebook. Here's a screenshot of my Facebook page - note the photo of the little Deuce Brand Watch that I reviewed:
I think the photo looks pretty sharp.
I probably only share about 10% of my reviews on Facebook - only the ones that I put a lot of thought into, and the ones that I think my real world friends will appreciate.
The other benefit to me, of course, is that people clicking through on my reviews from Facebook tend to give me lots of helpful votes :) And they don't have to login to do so.
We chose to make our Facebook integration pretty conservative - if you sync your RateItAll account with Facebook, we will prompt you every time if you want to share on Facebook. No auto spamming here. You can also turn off the Facebook connection at any time just by logging out of RateItAll, and then by logging back in using your RIA login (and not the FB button).
It's a neat feature, that's even better now with the photos. I'd encourage you to give a try if you haven't already.
To sync your RateItAll account to Facebook, just click on any of the Facebook links that are all over the site (every item page, list page, home page (sidebar), etc.). Here's a screenshot of the RateItAll logged in home page sidebar, where you can sync up with Facebook, to give you the choice of sharing your RateItAll reviews with your Facebook friends.