Some of you may have noticed that we've just rolled in a Yahoo! shopping module on many of RateItAll listing pages. The cool thing about this module is that it's all dynamic - we send Yahoo! the name of the page (e.g. Nintendo Wii), and Yahoo! dynamically feeds us the lowest priced merchants from their shopping network for a product that matches that query. This communication between RateItAll and Yahoo! happens instantaneously, every time a page is loaded.
What this means is, no matter what page of RateItAll you are on, you will always see competitive, real time prices.
I think that this will be a useful feature as we approach the Christmas shopping season. So before you buy, see what your friends on RIA have to say about the product, and see what the lowest prices are. That's a pretty powerful combination, I think.
Here's a screenshot:
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